Bikini Bar Beach
Bikini Bar Beach (Parada 49, La Barra, Punta del Este) – this one-time surfer haven got this beach strip’s name changed to Bikini Beach, because of the proliferation of bikini-wearing models and muscled young guys in the area. This tiki-hut and sushi bar (formerly known as Buddha Bar) is opened during the day to cater to such patrons (some of whom are South America’s “beautiful people” – fashion models, football stars and other athletes, and television stars). When the evening rolls in (particularly during the weekends), local dance music DJs play House, Trance and pop music well into the early morning hours. Occasionally, fashion parties are also held here (sometimes organized by Buenos Aires-based modeling agencies).